Customer Loyalty for GenZ

May 10, 2024 | 0 Comments

It was not that difficult to retain the Boomers or GenX customers but it’s very difficult to engage the GenZ in terms of loyalty. They try to shop from different [...]

Roadmap to Becoming an AI Product Manager

November 22, 2024 | 0 Comments

This article covers essential aspects of transitioning into an AI Product Manager role for existing or potential PMs. The rise of AI has transformed the landscape of product [...]

Presales Job Responsibilities for a BA

November 27, 2020 | 0 Comments

Ideally a BA works in project or operation. Sometimes due to lack of dedicated resources, our organizations tend to involve BAs in presales activities. Ideally an IT [...]

Strategy for offshore Business Analysts

October 3, 2020 | 0 Comments

Business Analysis is a job that makes more sense when you work closely with customers at onsite locations but it doesn’t always happen that way. Many a times Business [...]

Will you be a Business Analyst for ever?

August 11, 2020 | 0 Comments

Well many people argue that Business Analysis is a lifelong profession but I have a different take on this topic. The Career Architecture for a BA mainly depends on his or [...]

5 Crucial Factors for Agile Business Analyst

April 10, 2020 | 0 Comments

Most of the Business Analysts are now working in Agile engagements. We all know that a Business Analyst in Agile project will work as a Product Owner and he should be [...]
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