It was not that difficult to retain the Boomers or GenX customers but it’s very difficult to engage the GenZ in terms of loyalty. They try to shop from different [...]

In today’s world domain knowledge is very important, not only for the Product Manager but also to other like Business Analyst, Product Owner and Solution Architect to [...]

As a Business Analyst if you have domain knowledge, it will definitely help you in BA career. In this article, I will explain what we mean by domain knowledge for a business [...]